CTV Pulse

The heartbeat of your brand's story beats beyond fragmented TV.

The first CTV solution unifying broadcaster prestige with digital streaming passion. No more fragmented strategies.

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Dark-themed media player configuration interface showing toggles for Autostart, First time viewable, Autonext enabled, Auto skip disabled, Picture-in-Picture enabled, and options for PiP interface optimization. On the right, a basketball player Nikola Jokic is smiling during 2023 Playoffs with the caption 'What composure, what game reading, it’s simply top-notch.' Below are insights with VTR at 90% and Valid Traffic at 71%, displayed as line graphs.

You watch them, we're the silent force behind

WHY CTV PULSE?

Viewers don’t live in silos. They live in rhythm. Media buying doesn’t.

TV viewers move fluidly between traditional broadcaster programs and digital streaming channels throughout their day. Live sports on linear TV Saturday night, AVOD series Sunday afternoon, FAST channels for their passion topics Monday evening.

The Hidden Problem

CTV audiences are measured in fragments. Viewers watching broadcaster content and streaming channels on the same TV screen are counted separately across platforms. This duplication inflates reach by 40%+, hiding actual audience size.

Brands need a unified ecosystem to capture fandom's heartbeat.

The Prestige & Emotion of Broadcaster TV

Traditional broadcaster programming and SVOD originals provide prestige and emotional impact, but advertising options offer limited scale and measurement transparency.

The Passion & Scale of Digital TV Streaming

AVOD and FAST channels nurture passionate audiences with extensive catalogs for every interest, delivering measurable advertising performance and scale that complements broadcaster prestige.

Scale & Reach

Direct access to leading TV programming worldwide

The world's most trusted & unified video ecosystem

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Consumer Electronics

Consumer electronics

Beauty & Fashion

beauty and fashion Advertisers

Retail & E-commerce

Retail advertisers

Dailymotion TV App

Dailymotion brings passion-driven content to CTV screens through 5,000+ trusted publishers.

Nighttime view of Earth from space showing illuminated city lights across parts of Europe, the Middle East, and northern Africa.

Emotion & Passion
‍unified on CTV

One unified CTV activation delivers broadcaster emotion, streaming passion, and incremental reach, replacing fragmented strategies with complete TV coverage.

Emotion & Passion in One Buy

TV emotion meets streaming passion in one buy

Major TV shows deliver emotional impact, AVOD and FAST channels sustain ongoing passion, unified on CTV in one strategic activation.

Screenshot of a digital dashboard showing a live soccer game titled High-Impact Moments with engagement metrics: Live Sports +4.2x, Breaking News +3.7x, First-Run Cinema +3.1x, Premium Originals. To the right, a panel titled Always-On Engagement lists Game Highlights, On-Demand Movies, Entertainment Clips, and Lifestyle & Interests. Below, a button labeled Unified Buy with a shopping cart icon is connected by a dotted line.

Reaching the Unreachables

Incremental audiences fragmented strategies miss

Benefit true incremental audiences across linear TV and all screens through unified, de-duplicated activation.

CTV Incremental Reach Analysis bar showing audience segments labeled Mobile, Linear TV Reach, and CTV with a 32% increase in reach. A popup lists Measurement Methodology with household-level de-duplication, cross-device reconciliation, and verified reach per channel.

De-duplicated reach verified by Audience Project

  • Expert activation and delivery monitoring

  • AI-powered real-time audience optimization

  • Granular reporting with unique reach per channel

+51%

Don't watch traditional BVOD or linear TV

-17%

wasted impressions through de-duplication

Four Intelligence Pillars

Powered by RAY AI and Expert Teams

1. PREDICT

Build high-value CTV audiences from verified signals

Build once, activate anywhere. RAY creates precision audiences from behavioral, intent and tech signals, then targets them across every video environment.

Graph showing predicted CTV audience growth from 2 million on Sunday to over 3.5 million on Saturday with fluctuations midweek; alongside a profile of Mei, 23, a morning mobile researcher, and icons for Subscriber Data, Video Behaviour, Direct Inventory Signals, Purchase Intent, and Geo Signals, with a label Powered by RAY.

2. Engage

Maximize attention & memorability on CTV

Launch creative validated by neuroscience to capture attention and drive brand recall on the biggest screen.

Neuroscience creative audit

48h turnaround

Creative enrichment

QR codes, animations

NROLL: Creative Production

Custom CTV creative production from concept to delivery

Man in a brown long-sleeve shirt sitting at a table in a kitchen, looking at a smartphone he holds in his right hand, with a faint plant blurred in the background and text options below showing 'CTA discovery Evening on TV' and 'Mobile Morning research' with Mobile and Morning research selected.
User profile displays 4 sessions on 3 different devices: an active iPhone running iOS 16.4.1 in San Francisco, a desktop with Mac OS 13.4.1 accessed 26 minutes ago, and a greyed-out Android TV labeled Smart TV.
Woman with brown hair tied in a ponytail sitting on a couch, holding a remote and watching a TV screen with multiple blurred thumbnails, labeled 'Lean-back viewing.' On-screen icons read 'Optimal brand impact' and 'Immersive Ad'.

3. Activate

Smart operations maximize reach, quality, and campaign performance

Choose expert-managed operations optimized for reach, quality, and performance, or leverage programmatic deals for autonomous CTV activation.

A paused video of three people in aprons with a MasterChef logo standing behind a wooden railing, overlaid with TV and streaming service logos including CANAL+, TCL, HBO Max, VIDAA, and others, alongside text highlights of real-time pacing & frequency, expert managed or programmatic access, and granular & transparent reporting.

4. Measure

Prove CTV impact with advanced measurement

Demonstrate brand impact with transparent, multi-partner measurement.

Campaign Insights

Attention Reports

Creative Analysis

Brand Lift Studies

Audience Analysis

De-Duplicated Reach

You'll never build CTV campaigns alone

Dedicated specialist teams navigate CTV complexity.

Multiscreen Video Strategists

Build precision audience segments with RAY AI combining subscriber, behavioral, intent, and transaction data

Creative Consultants

Neuroscience-backed creative optimization for big-screen impact

Activation Specialists

Manage campaigns across premium inventory with transparent delivery and real-time optimization

Performance Analysts

Advanced measurement reporting proving de-duplicated reach and brand impact with multi-partner validation

User interface screen showing a profile card titled 'The Eco-Conscious Urban Athlete' with tags like Running, Marathon, Nike, and Training, age range distribution displayed as bullet points and a pie chart. A chat window from 'The Eco-Conscious Urban Athlete' AI Personae shows a conversation where the user asks about partner sites of Dailymotion, and the AI replies it mainly uses Dailymotion for cooking shows, celebrity interviews, and humor sketches, with no specific partner sites.
Screenshot of a video analysis interface displaying brain activity metrics like cognitive demand, engagement, memory, and focus with corresponding values and trends over time, highlighted by a heatmap on a person climbing a rock. Below the video analysis, text notes indicate optimizing content, a dip in engagement, memory and focus, and restructuring the video to address low engagement.
Dashboard showing key metrics and targeting strategy with audience size of 6.1 million. Key metrics highlight OLV (Online Video) at 50% and CTV (Connected TV) at 30%. The targeting strategy details device optimization boosts: Mobile 50% focusing on high engagement for mobile-first users, CTV 30% leveraging premium video on connected TVs for immersive brand experiences, and Desktop 20%.
User interface displaying media consumption options with images of a man using a mobile phone and a woman watching TV, showing selections for CTV evening discovery, Mobile morning research, and Desktop afternoon purchase. A chart titled 'Cumulative Brand Impact' breaks down brand impact by awareness (45%), consideration (40%), and preference (15%), with a bar indicating a +9% brand impact by journey attribution.

Real CTV Outcomes

60%

Brand recall lift

3x

Higher attention vs mobile

45%

Average purchase intent increase

+35pts

Incremental reach adding CTV

+51%

Don’t consume traditional BVOD or linear TV

+13pts

Min incremental vs linear TV

" Partnering with Dailymotion Business delivered outstanding results, achieving significant brand lift and exceptional viewability metrics, while optimizing our creative and leveraging data-driven targeting to maximize impact. They proved to be a trusted and effective media partner. "

Senior Paid Media Specialist

What Makes CTV Pulse Different

Unified Ecosystem

Broadcaster + FAST + Smart TV + Digital Video in one strategic buy

Trusted Ecosystem

Direct relationships with top-tier CTV media owners and manufacturers.

De-Duplicated Reach

True unique audience measurement with Audience Project.

Precision Beyond Demographics

Signal-driven audiences, leveraging Behavior + Intent + Tech signals targeting

Expert-Managed

Dedicated expert teams, providing full guidance and actionable recommendations.

Premium Direct Inventory

Aggregated, verified, curated within Dailymotion Exchange.

Neuroscience-Validated

Assess and optimize creative impact before launch.

Transparent Measurement

Our measurement solutions adapts to any campaign objectives.

Stop Choosing Between Prestige and Precision.

Start activating both in one strategic buy.

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