SIGNAL INTELLIGENCE
Signals create value when they are understood.
Every video generates signals. Most platforms store them. Ray understands them.
Not purchased. Not Inferred.
Behavior, content performance, campaign outcomes across Dailymotion's platform and thousands of partner properties.
Behavioral and Intent rich.
Ray enriches with stated intent from always-on video surveys. What people do, confirmed by what they say. No third-party identifiers.
Every signal tells a story.
Ray turns it into a decision.
From raw signal to a decision you can act on, in three stages.
1m 23s of sports on CTV
Pre-roll skipped at 4s
Channel revisited 48h later
Video drove conversion
Behavioral pattern identified
Content affinity mapped
Intent signal scored
Cross-signal correlation built
Audience segment created
Bid request enriched
Creative recommendation
Campaign outcome
The signal sources
Three signal tracks. All first-party.
Social
Every view, return, and engagement. Behavioral signals captured at every play.
Publisher & media owner
Content and audience data from thousands of owned properties.
Campaign ecosystem
Every campaign outcome across your tools. Proven performance, not modeled estimates.
One intelligence layer
Every signal. A better decision.
Ray connects first-party signals and turns them into action.
Reach audiences that matter
Ray turns first-party behavioral signals into actionable audiences for more effective campaigns.
Improve every creative
Ray analyze ads performance and predicts what will land before you spend.
Activate every screen
Ray connects signal-driven audiences across every viewing environment.
Increase inventory value
Ray enriches every impression with signals buyers can act on.
Turn behavior into action
See what viewers watch, where attention holds, and what to do next.
Grow yield intelligently
Ray scores your inventory and guides monetization in plain language.
“Ray powered our most impactful conversational ad yet, unlocking consumer insights that directly fuel our future campaigns.”
Paul Collignon
,
Director of Marketing, Automobile Division, Honda
One intelligence layer. Four solutions.
for brands and advertisers
Audience Path
Ray builds the audiences, tests the creatives, activates cross-screen, and proves the outcomes.
Exchange
Signal-rich video inventory, enriched by Ray at every impression.
Motion
Influence campaigns matched, built, and measured by Ray, from creator to every screen.
