The challenge
72% of marketers say audience fragmentation is their top challenge.
Third-party cookies are disappearing. Broad demographics miss behavioral and emotional dimensions entirely. Campaigns that spend budget reaching approximations of your audience, not your actual audience.
The technology
Not a look-alike. A MIRROR.
Dimensionalized personas built from behavioral, emotional, and contextual signals expanding your addressable audience by up to 5x.
Classic Look-alike
MIRROR
Data input
1P seed data only
Signals + engagement + search + context
Reach
Match rate dependent
Up to 5x synthetic expansion
Creative
None
Ray adapts to each persona
Precision
Platform-level
95% persona accuracy
SIGNAL INTELLIGENCE
Understand the behavior of your audiences and how they engage with ads.
Signals captured from every social interaction, browsing pattern and advertising behavior. Used to build your audiences.
The process
From brief to live in 10 hours.
Industry standard: 4–6 weeks.
01
Discover
Ray analyzes 13+ signal sources to build your MIRROR audience
02
Activate
Our MIRROR deploys across CTV, OLV, desktop, and DOOH
03
Optimize
Ray scores your creative against neuroscience KPIs before you spend
04
Verify
Every campaign closes with an independent outcome study
“Partnering with Dailymotion on our recent Running Moves Your Mind campaign delivered outstanding results, achieving significant brand lift and exceptional viewability metrics. Their team provided top-tier client support, optimising our creative and leveraging data-driven targeting to maximise impact. As always, Dailymotion proved to be a trusted and effective media partner.”
Almeri Solomon
,
Senior Paid Media Specialist, ASICS EMEA
creative intelligence
Impressions don't prove impact. Neuroscience does.
We don't optimize for the dashboard. We optimize for the brain. The only place where brand impact actually happens.
Every screen and format covered
Every audience segment matched to the right creative
Ray scores performance, before the campaign goes live
Precise reach. Verified results.
Across every Ray-powered Audience Path campaign, verified by independent outcome studies.
+25pts
Audience reach Avg. across Ray-powered campaigns
45%
Brand recall
Full-funnel Ray-powered campaigns
+25pts
Purchase intent
Upper-to-mid funnel campaigns
3x
Click efficiency
vs. non-orchestrated campaigns
