Powered by Funnel Plus
WHY FUNNEL plus?
One Strategy from attention to impact
Funnel Plus takes you from attention to action, capturing interest and driving clicks and conversions. One unified campaign reaches audiences across the entire funnel without fragmenting your strategy.
Unified funnel strategy
Funnel Plus ensures awareness feeds into performance, in one single activation.
Video + performance combined
High-quality video paired with display and native ad formats.
Smart targeting powered by RAY
Ensures your message reaches the right audience at the right moment.
Action-driven creative enrichment
Multiple format versions are tested and tailored to each funnel stage.
Your strategic path to full funnel success
Funnel+ leverages two connected paths that guide audiences from first impression to final action.
Step 1
Build Attention, brand awareness & emotional connection
Formats
Video advertising on TV screens and online video platforms
What happens
Engage audiences with attention-grabbing video, identify high-value segments through RAY intelligence, and optimize creative with our Studio.
Business Value
Establish your brand in the minds of your audience and create emotional connections that drive consideration.
Step 2
Drive action, convert interest into measurable results
Formats
Display, native ads, and full-screen mobile formats
What happens
We extend your campaign reach to formats that encourage engagement. RAY retargets users and activates lookalike audiences to scale reach.
Business Value
Turn awareness into measurable actions that drive traffic to your website and move audiences closer to conversion.
Funnel PLus
Real Impact
From Attention to Action
Funnel Plus outperforms fragmented single-channel approaches.
Strengthen brand perception
+45%
Positive Brand Perception Lift
Increase purchase intention
3x
Purchase Intention Lift
Higher qualified visits
2.5x
Qualified Site Visits
Expert Support Throughout Your Campaign Journey
Our specialized teams work alongside you at every stage, using RAY to guide decisions and optimize performance from strategy to results.
Impactful experiences, powerful performances
Why Funnel Plus
Delivers Impact
Complete funnel strategy
Brands often run awareness and performance campaigns separately. Funnel Plus connects both, ensuring awareness feeds into performance.
Data meets creativity
RAY's audience intelligence shows who to reach and when. Our studio creates content to capture attention and inspire action, maximizing impact.
Straightforward strategy
Simple for you, powerful for your brand. Funnel Plus streamlines your approach. One team, one strategy, one set of insights for your campaign.
Built for real outcomes
Funnel Plus focuses on building brands and driving results. It adapts to your goals, optimizing for what matters most.
Who Benefits from Funnel Plus?
Brands building awareness and seeking results
If you're investing in video advertising to build your brand, Funnel Plus adds a performance layer that extends the journey and generates measurable actions.
Performance marketers adding brand building
If you focus on driving clicks and conversions, Funnel Plus helps you build the upper-funnel awareness that makes performance campaigns more effective by warming up audiences first.
What to Expect
Campaign approach
We recommend running Funnel Plus campaigns for at least four weeks to allow time for audience learning, creative optimization, and performance scaling. Our team monitors and adjusts campaigns in real time to ensure both brand and performance goals are met.
Creative flexibility
Whether you have existing video and display assets or need our studio to create everything from scratch, we adapt to your needs. Our team can enrich your existing creative or develop new concepts optimized for attention and action.
Transparent reporting
You'll receive clear insights covering both awareness metrics (reach, attention, brand lift) and performance metrics (engagement, clicks, site visits). Our reports explain what happened, why it worked, and what to do next.
Ready to complete your strategy?
Speak with your Dailymotion account team to explore how Funnel Plus can connect your brand building with performance outcomes.