Powering the world’s best teams
The challenge
Media buyers need quality and transparency with the right execution model
Inventory Quality Crisis
Generic programmatic platforms mix premium placements with low-value inventory, making it impossible to ensure brand safety and performance consistency
Execution Model Mismatch
Some teams need self-serve inventory access while others require full-service management, but most platforms force one rigid approach
Black-Box Frustration
Whether buying direct or using managed services, optimization happens in algorithms you can't see or explain to stakeholders
How we solve this
Two Paths to Premium Video Performance
Choose your execution model
Expert-managed campaigns or self-serve marketplace access.
Choose RAY Managed Service for AI targeting and creative optimization, or connect your DSP via Exchange Direct Access for premium inventory integration.
Video placements
Premium Inventory You Can Trust
Access video ad opportunities from premium media owners using our video technology and monetization solutions across web and CTV environments. Every placement meets brand safety standards with complete transparency.
RAY
AI-Powered Audience Intelligence
RAY decodes consumer behavior from video interactions to identify audiences ready to engage. Predict which segments will drive results using behavioral signals and access unified OLV and CTV targeting with explainable insights.
measurable business outcomes.
Prove impact across the full funnel with clear attribution
Track key metrics from awareness to conversion. Use advanced reporting and partner with top measurement firms to validate results.
Transparency & control
Expert Narrative Reporting & Campaign Optimization
Analysts, with Ray, provide reporting on what worked and why, optimizing campaigns. Exchange users gain placement visibility, manage optimization, and access all auction types for informed decisions.
" Partnering with Dailymotion Business delivered outstanding results, achieving significant brand lift and exceptional viewability metrics, while optimizing our creative and leveraging data-driven targeting to maximize impact. They proved to be a trusted and effective media partner. "
Senior Paid Media Specialist
Results Across
Both Approaches
Thank to Ray, improve campaign performance with self-serve control
80%
Improvement in campaign performance
Thank to Exchange, get better ROI with expert-managed campaigns and AI optimization
80%
Increase ROI
With both path, get transparency in placement decisions and optimization rationale
80%
Transparency in optimization
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80%
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Why Media Buyers Choose Our Approach
Your Choice of Control
From full self-serve to complete managed service
Consistent Quality
Same premium inventory and signal intelligence across both options
Complete Transparency
Every decision explained whether you manage or we manage
No Lock-In
Choose the approach that fits your team and campaign needs