Powering the world’s best teams
The challenge
Media planners need intelligence and speed without sacrificing strategic depth
Planning without audience intelligence
Building media strategies on demographic assumptions rather than behavioral insights means guessing at targeting, wasting budget on low-intent audiences, and missing high-value segments
Strategy development bottleneck
Manual media planning takes days or weeks, delaying campaign launches while competitors move faster with inferior strategies that ship before yours is approved
Stakeholder justification gap
Presenting media plans without clear rationale for budget allocation, channel mix, or audience targeting leaves you unable to defend strategic decisions or prove expected outcomes
How we solve this
Five steps from brief to campaign success with AI and human expertise
BRIEF & PLANNING
Natural language campaign setup with AI validation
Define campaign goals and limits. Ray reviews objectives, budget, timing, and audience. AI and experts validate your brief and guide planning. Ray provides three options: Audience Path, CTV Path, and Funnel+.
AUDIENCE INTELLIGENCE
Predictive modeling powered by billions of behavioral signals
Ray audience modeling creates segments by revealing content preferences and engagement patterns, with recommendations for each audience. Unified targeting across OLV and CTV enables connected engagement.
CREATIVE OPTIMIZATION
AI recommendations for audience preferences.
Ray suggests creative choices pre-production based on audience response. Performance prediction shows impact of approaches, removing guesswork. Our studio produces optimized assets to drive engagement and conversions.
CROSS-SCREEN ACTIVATION
Connected campaigns across OLV, CTV, and full-funnel touchpoints
Ray and our operations team deliver outcomes based on your goals, whether building awareness, capturing attention, or driving performance.
TRANSPARENT MEASUREMENT
Narrative reporting with explainable outcomes
We provide reports with clear justifications and business impact. Explainable AI shows the reasons for decisions, supported by performance data.
" Partnering with Dailymotion Business delivered outstanding results, achieving significant brand lift and exceptional viewability metrics, while optimizing our creative and leveraging data-driven targeting to maximize impact. They proved to be a trusted and effective media partner. "
Senior Paid Media Specialist
Results Across
Both Approaches
Strategy development with AI-powered planning
80%
Faster
From intelligence-driven targeting
+80%
Performance
Explainable decision rationale
100%
Stakeholder confidence
To complete media plan vs. days of manual work
2min
To complete media plan
Why Media Planners Choose Our Approach
AI plus human expertise
Ray AI platform powered by expert strategists who guide from brief to execution
Predictive intelligence
Audience and creative insights from billions of user behavior signals, and creative neuroscience panels
Explainable recommendations
Every decision backed by clear AI rationale and expert interpretation you can defend
Speed with strategic depth
AI speed meets human strategic thinking for plans that ship fast and perform