Powering the world’s best teams
The challenge
Brand awareness is harder than it looks
Reach vs. precision dilemma
Broad reach drives awareness, but mass targeting wastes spend while narrow targeting limits scale.
Attention quality matters
Click-focused platforms miss Attention. Brand awareness needs quality video environments where people watch and remember.
Brand lift measurement gap
Performance platforms track clicks, not impact. They can’t prove or optimize for brand recall and consideration.
How we solve this
Video intelligence that works for brands
Ray
The AI engine behind smarter awareness campaigns
RAY optimizes awareness campaigns through intelligent insights, creative testing, and real-time measurement.
Predict
Identify brand-building audiences before launch.
Leverage behavioral audience intelligence to predict which segments will drive awareness, recall, and favorability.
Engage
Build creatives that grab attention and stick.
Ray analyzes formats, pacing, and messaging to predict which creative combinations boost brand lift.
Activate
Reach audiences wherever they watch.
Cross-screen campaigns on premium publishers with quality placements. Algorithms optimize for attention, reach, frequency, and impact.
Measure
Prove and improve brand impact.
Track awareness, recall, and favorability lift with clear attribution linking upper-funnel success to real business outcomes.
Impactful experiences, powerful performances
MEASURABLE OUTCOMES
Key outcomes we generate
Measure awareness impact across every campaign
Viewers who remember seeing the ad
80%
Ad Recall
Improvement in positive brand sentiment
80%
Brand Favorability
Higher attention Rate
80%
Attention Quality
Increase in purchase consideration
80%
Consideration Lift
" Partnering with Dailymotion Business delivered outstanding results, achieving significant brand lift and exceptional viewability metrics, while optimizing our creative and leveraging data-driven targeting to maximize impact. They proved to be a trusted and effective media partner. "
Senior Paid Media Specialist
What makes us different
Purpose-built for awareness
Every capability, from audience prediction to creative optimization to measurement, is designed for upper-funnel objectives, not retrofitted from performance tools
Attention quality over reach
5,000+ trusted media with algorithms that identify high-attention inventories before delivery, ensuring brands appear where audiences actually watch and remember
Predictive brand intelligence
Ray predicts brand lift potential before campaign launch, eliminating the guesswork and waste that plague traditional awareness campaigns
Prove brand impact
Connect awareness metrics to business outcomes with attribution that shows how brand lift drives consideration, preference, and downstream revenue