Launch Vertical

Launch Vertical Video Stories

Bring the swipe-based vertical video experience users love to your properties.

A video paused on NBA player Nikola Jokic during the 2023 Playoffs, with an overlay showing a brand analytics dashboard titled 'Cumulative Brand Impact.' The dashboard features a green pie chart breaking down brand impact into awareness (45%), consideration (40%), and preference (15%). Below, a bar chart titled 'Brand impact by journey attribution' highlights a green bar with a +9% increase, and a toggle indicating 'Desktop Afternoon purchase'.

Powering the world’s best teams

The challenge

Publishers create vertical content for social platforms but struggle to monetize it

Vertical content limited to social platforms

Create engaging vertical videos for TikTok, Instagram Reels, and YouTube Shorts. Social platforms boost reach, but you can't replicate that immersive experience on your own sites.

Mobile audiences expect vertical experiences everywhere

79% of video consumption is on mobile, where users want full-screen vertical experiences. Without this, you force them into horizontal players, creating friction and reducing engagement.

Missing revenue from vertical ad demand on owned properties

Advertisers spend 36% of digital video budgets on social video, favoring vertical formats for mobile. Lacking vertical inventory on your properties means missing premium demand and higher CPMs, resulting in lost revenue.

How we solve this

Pro Services builds your Vertical Video experience

Scale Mode Technology

Adapt 16:9 videos to 9:16 format automatically

Choose focus areas (left, right, top, bottom, center) for optimal framing. Eliminate black bars providing full-screen experiences.

User interface screen showing Ray, an AI Strategist, with bullet points about evaluating market, creating personas, and deals based on personas. A heatmap visualization displays cognitive demand, engagement, memory, and focus scores with a 7.7/10 impact score and a status of 'Ready to launch.' Circular progress indicators show 32 focus, 28 cognitive, 76 engagement, and 76 memory scores. On the right, three rounded buttons labeled Final Conversion, Awareness, and Consideration are displayed vertically with simple icons.

Complete Brand Customization

Brand-matching player design.

Custom UI elements, colors, controls, and behaviors.

Close-up of a shiny black combat boot suspended in the air shown on a video player interface with play button and controls, partially overlaying an e-commerce product page with ADD TO CART button and price symbols.

Multi-Screen Compatibility

Consistent vertical experiences across screens.

Responsive design adapting to all screen sizes.

Close-up of a shiny black combat boot suspended in the air shown on a video player interface with play button and controls, partially overlaying an e-commerce product page with ADD TO CART button and price symbols.

Premium Vertical Ad Inventory

Attracting vertical ad demand.

Player dimensions are listed in ad requests, supporting both 16:9 and 9:16 ad creatives and maximizing your fill rates and revenue.

Close-up of a shiny black combat boot suspended in the air shown on a video player interface with play button and controls, partially overlaying an e-commerce product page with ADD TO CART button and price symbols.

Studio Control & Management

Manage with Dailymotion Studio or API.

Manage content curation, playlists, and publishing. Update feeds in real-time without dev resources.

Close-up of a shiny black combat boot suspended in the air shown on a video player interface with play button and controls, partially overlaying an e-commerce product page with ADD TO CART button and price symbols.

Vertical Video OUTCOMES

Real impact we deliver

Measurable results from optimized viewing experiences

Time to market

6 Weeks

from concept to launch

Higher engagement

+130%

engagement lift vs horizontal video

Increased watch time

+47%

Total Watch time

Ad completion

6.7

Avg. videos per session

" Partnering with Dailymotion Business delivered outstanding results, achieving significant brand lift and exceptional viewability metrics, while optimizing our creative and leveraging data-driven targeting to maximize impact. They proved to be a trusted and effective media partner. "

Senior Paid Media Specialist

Why choose Vertical Video Stories

Complement social strategy

Capture social audiences on owned properties with vertical video. Same immersive experience, maximum monetization and control.

Mobile-first consumption habits

79% of video consumption is mobile. Vertical eliminates friction and matches the format audiences prefer.

Fast time to market

Pre-built components and proven methodologies launch experiences in 6 weeks, not months.

Premium vertical ad demand

36% of video ad budgets go to social. Premium vertical inventory commands higher CPMs.

Enhance your properties with social media's vertical experience. Professional Services creates custom experiences in weeks.

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