Powering the world’s best teams
The challenge
Full-funnel impact needs capabilities that fragmented approaches lack
Siloed campaigns waste potential
Separate campaigns disconnect the customer journey. Awareness doesn't support performance, and budgets work against each other.
Missing the conversion bridge
Video grabs attention, display drives clicks, but without connection between them, budgets waste and conversions suffer.
Creative ignores funnel stages
Brand creative doesn't convert, performance creative lacks context. Touchpoints work independently, not together.
How we solve this
Funnel+ connects brand building with business outcomes
Ray
Ray predicts intent and drives action
Ray identifies conversion-ready audiences by analyzing behavioral signals. Funnel+ enables brands to move audiences through the funnel with precision targeting and clear attribution.
Predict
Identify audiences ready for each funnel stage.
Know which audiences to target per funnel stage and who's ready to convert.
Engage
Creative strategies for each funnel stage.
RAY predicts creative performances for each touchpoint.
Activate
Unified campaigns with real-time optimization.
Real-time optimization refines targeting and delivery continuously.
Measure
Track impact from brand metrics to outcomes.
Track funnel results. Prove awareness value, optimize future strategy.
Impactful experiences, powerful performances
Key outcomes we generate
Measurable results from awareness to action
Measurable results from awareness to action
Unified activation drives lasting brand recall
+45%
Brand recall lift from unified campaigns
Unified reach improves performance outcomes
3x
Click efficiency from unified approach
Unified strategy delivers deeper engagement
2.5x
Site visit quality with unified campaigns
Unified approach eliminates wasted reach
-42%
Reduction in audience overlap waste
" Partnering with Dailymotion Business delivered outstanding results, achieving significant brand lift and exceptional viewability metrics, while optimizing our creative and leveraging data-driven targeting to maximize impact. They proved to be a trusted and effective media partner. "
Senior Paid Media Specialist
What makes Funnel+ different
Complete strategy, not fragmented tactics
FUNNEL+ unites awareness and performance with coordinated teams and insights throughout the customer journey.
Data meets creativity at every stage
RAY's intelligence identifies who to reach and when, while our studio creates content to capture attention and inspire action across all funnel stages.
Video and performance working together
Awareness investments enhance performance with engaged audiences, while performance signals refine strategies, improving results over time.
Transparent impact across the full journey
Reporting shows how awareness boosts brand recall, video exposure enhances efficiency, and coordinated strategies yield measurable growth outcomes.