Powering the world’s best teams
The challenge
Real audience insights go beyond campaign platforms.
Campaign without consumer context
Without audience intelligence, you're guessing at messaging and optimizing campaigns in the dark.
Black box audience segments
Demographics reveal little about real interests or motivations. Effective messaging needs deeper insights.
No post-campaign learning
Metrics alone don't show what changed. Track perception shifts to learn and refine strategies.
How we solve this
Audience intelligence at every stage
Ray
Ray predicts behavior, and proves impact.
RAY analyzes signals to predict audiences, decode behavior, and optimize targeting in real time.
BUILD AUDIENCE PROFILES
Build deep audience understanding from real responses and signals.
Real feedback reveals motivations. RAY builds profiles and synthetic data for precision targeting.
MIRROR YOUR AUDIENCE
Chat with audience personas to refine targeting
RAY creates audience personas you can chat with. Refine understanding and optimize targeting through conversation.
TEST MESSAGE RESONANCE
Discover what works while campaigns run
Track engagement in real time. Find what resonates and refine targeting live.
LEARN AND EVOLVE
Track perception shifts, inform future strategies
Measure how audiences evolve. Perception and behavior data inform your next strategy.
Impactful experiences, powerful performances
Key outcomes we generate
Audience Intelligence We Deliver
Deep consumer understanding before, during, and after every campaign
Detailed audience personas before launch
2.5x
more accurate targeting
Direct audience feedback at scale
3K+
Audience responses per campaign
Perception shifts measured post-campaign
+18pts
Average brand lift
Targeting precision from persona intelligence
2.8x
Better engagement rates
" Partnering with Dailymotion Business delivered outstanding results, achieving significant brand lift and exceptional viewability metrics, while optimizing our creative and leveraging data-driven targeting to maximize impact. They proved to be a trusted and effective media partner. "
Senior Paid Media Specialist
Why Choose Our Audience Intelligence Solution
Pre-campaign understanding
Create detailed personas through questionnaires and RAY modeling. Launch with real understanding, not demographic guesses.
Engaged audience discovery
Discover which audiences engage during campaigns. Refine targeting based on real behavior, not assumptions.
Barometer tracking over time
Measure audience evolution and perception shifts over time, tracking long-term impact beyond campaign results.
Continuous audience evolution
Audience intelligence evolves with each campaign, compounding learning rather than restarting every time.