New business structure brings together Audience Path, Motion, Exchange and Edge, with Ray, Dailymotion Business’s Agentic Operating System, connecting audience understanding, creative, technology and monetisation across the video economy.
Paris, September 14, 2026 - Dailymotion today announced the launch of Dailymotion Business, bringing together its advertising, creator, technology and monetisation capabilities under a new business structure designed for brands, agencies, media owners and broadcasters.
Dailymotion Business is organised around four business lines: Audience Path, Motion, Exchange and Edge, with Ray, Dailymotion Business’s Agentic Operating System, providing a shared intelligence layer across the portfolio.
The launch builds on Dailymotion’s position across both sides of the video economy, connecting the brands and agencies reaching audiences with the creators, media owners and broadcasters building and monetising them. Reaching more than 400 million monthly video consumers and generating more than 2 billion monthly actionable audiences, Dailymotion Business connects first-party video signals to help clients better understand audiences and translate that intelligence into media, creative and commercial decisions.
Four businesses across the video economy
Audience Path. Helps brands and agencies turn video signals into audience strategy, premium multiscreen video activation and measurable outcomes. Powered by Ray, Audience Path uses relevant first-party signals to understand the behaviours, interests and affinities shaping an audience, while creative support, activation, optimisation and measurement help brands improve performance and prove brand and business outcomes.
Motion. Extends influence in and beyond the social feed, bringing creator-led storytelling and social-native content into a single managed workflow. Ray provides the audience and creator intelligence to identify relevant creators and communities, while Motion brings together production, distribution and measurement. Content can then travel beyond social into premium online video, CTV and other supported environments, expanding its reach and impact.
Exchange. Gives programmatic buyers direct access to premium, signal-rich video inventory across Dailymotion’s ecosystem, while helping media owners monetise quality video environments. It provides the supply and marketplace layer within Dailymotion Business, connecting demand with premium video supply across the open video economy.
Edge. Provides media owners and broadcasters with Dailymotion’s video technology and intelligence to manage, distribute and monetise video while making greater use of their audience, content and contextual signals. Edge is designed to strengthen audience understanding, video experiences and monetisation while helping media owners maintain control of their environments and data.
Together, the four businesses connect audience understanding, creation, distribution, technology, activation and monetisation. Business Studio and Dailymotion Video Player provide the product foundation, with Ray connecting relevant signals to decisions across the portfolio.
Dailymotion Business in action
The Dailymotion Business structure brings together capabilities already being used to address different challenges for brands and media owners, from connected TV and measurable audience activation to creator-led experiences and publisher video strategies.
Carrefour: connecting CTV attention with measurable brand impact
For Carrefour, Dailymotion’s Audience Path demonstrated how premium connected TV environments can combine scale with measurable brand outcomes. A CTV Homescreen activation generated more than 2 million impressions and delivered a 23-point increase in purchase intent, with an Impact score of 62 versus a benchmark of 50.
The campaign shows how premium video environments can be connected with audience attention and measurement to give advertisers a clearer view of the impact generated beyond delivery alone.
Honda: transforming a brand platform into an immersive experience
Dailymotion Business’ Motion offering supported Honda in creating more immersive ways for audiences to experience the brand, extending a traditional automotive campaign into an interactive journey across digital and physical touchpoints.
Ahead of the Paris Motor Show, Motion by Dailymotion created an experience inspired by Honda’s “Engineers your Dreams” platform. Users were invited to build their own graphic universe around the Honda Jazz and explore their creation in 3D before seeing it brought to life at Honda’s physical stand through a customised vehicle and augmented reality experience.
By giving audiences a role in creating the experience, Dailymotion Business helped Honda translate its brand promise into a personal and participatory experience.
L’OR: turning a cultural behaviour into a creator-led experience
Dailymotion Business has helped JDE Peet’s bring L’OR closer to cultural moments that matter, using creator-led experiences to turn brand positioning into something audiences can actively participate in.
For the World Cup, Motion by Dailymotion developed “Staying Awake,” a platform designed around a simple audience truth: football fans staying up late to watch the matches. The activation brought together content creators, an iconic figure from French football, social storytelling, a live watch party and experiential moments centred around cold coffee.
The result was a culturally relevant campaign that gave L’OR a natural role within the football occasion and positioned the brand as a new ritual for late-night match viewing.
Gazzetta dello Sport: helping media owners create more value from video
For media owners, Dailymotion Business’ Edge offering provides technology and intelligence designed to strengthen video strategies while allowing publishers to retain control over their content, audiences and monetisation.
Its work with Gazzetta dello Sport demonstrates how Dailymotion can support a premium publisher across the video value chain, combining video infrastructure with audience, content and monetisation capabilities. Through Edge and the wider Dailymotion ecosystem, media owners can make greater use of the signals generated around their content to understand audiences, improve video experiences and unlock additional commercial value.
Building a more connected video economy
The launch of Dailymotion Business marks the next stage of Dailymotion’s evolution from its roots in online video and creators to a broader role across the video economy. The company is bringing its audience, creator, media-owner and advertising capabilities into a shared structure designed to connect intelligence with activation across screens.
With more than 400 million monthly video consumers and 2 billion monthly actionable audiences, Dailymotion’s scale provides an expanding signal base across professional media, social video, creators and advertising. Dailymotion Business is designed to make those signals actionable for brands and media owners while supporting a more open video ecosystem.
About Dailymotion Business
Dailymotion Business is Dailymotion’s global video technology, advertising, monetisation and intelligence business. Its four lines of business are Audience Path, Motion, Exchange, and Edge connected by Ray, Dailymotion’s proprietary video intelligence engine.
Powered by more than five billion video streams each month, its ecosystem brings together Dailymotion’s owned platform and more than 10,000 media owners and content partners. Dailymotion Business helps brands, agencies, media owners, broadcasters, creators and enterprises identify audiences, activate campaigns, monetise inventory and manage video across online video, CTV, mobile, desktop and tablet.
Dailymotion is part of CANAL+ Group, combining more than 20 years of video technology with global broadcast, premium content and media expertise.
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