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Paris, October 2026 – What if audience intelligence could be experienced rather than explained? That was the idea behind Le Dîner Sur Mesure, an immersive event hosted by Dailymotion Business on October 21 at the iconic Bus Palladium in Paris. Bringing together approximately 50 clients, agency partners and members of the media, the exclusive evening offered an unconventional introduction to the company’s new identity and its agentic operating system for video intelligence, Ray. Rather than presenting technology through traditional demonstrations, Dailymotion Business created an experience in which individual preferences shaped the evening, illustrating how a deeper understanding of audiences can lead to more relevant, meaningful and memorable interactions.
An Experience Designed Around Every Guest
The concept behind Le Dîner Sur Mesure began before guests arrived. Each attendee was invited to share a selection of personal preferences, including a favorite song and scent, which became the inspiration for different elements of the evening. These individual signals were translated into a series of curated experiences, from bespoke cocktails and sensory discoveries to tarot readings and immersive performances. Personalized touches, including Le Labo candles, added another dimension to the experience, while three performers representing Ray interacted with guests throughout the evening, bringing the concept of audience intelligence into the physical world.
The result was an event designed to make every guest feel recognized as an individual, demonstrating how seemingly simple signals can reveal preferences, inspire creativity and create unexpected moments of connection. By using personalization as the foundation of the experience, Dailymotion Business transformed a traditional industry gathering into an opportunity for guests to engage directly with the ideas behind its technology.
Bringing the Intelligence Behind Ray to Life
At the heart of the evening was Ray, Dailymotion Business’s agentic operating system for video intelligence, which identifies, decodes and interprets signals from across the video ecosystem to help brands better understand audiences and their behaviors. Drawing on video consumption, contextual intelligence and audience engagement signals, Ray is designed to uncover insights that can inform more relevant advertising strategies and experiences.
Le Dîner Sur Mesure translated this proposition into an immersive environment, using guests’ personal preferences to illustrate how signals can be interpreted and transformed into meaningful interactions. A favorite song became an opportunity for emotional connection, while a preferred scent inspired a sensory experience. Together, these moments demonstrated the thinking behind Ray’s three core capabilities: Identify, Decode and Mirror, which enable brands to recognize audience signals, understand what they reveal and translate that intelligence into more relevant engagement.
The event also addressed a broader challenge facing the advertising industry: communicating the value of increasingly sophisticated technology in ways that feel tangible and human. By creating an experience rooted in individual preferences, Dailymotion Business demonstrated that the ultimate purpose of audience intelligence is not simply to generate more data, but to help brands understand people and build stronger connections with them.
A New Identity, Brought to Life
The immersive evening followed the September launch of Dailymotion Business, which brought together the company’s advertising and professional video capabilities under one unified brand. Built around four complementary business lines, Audience Path, Motion, Edge and Exchange, the new identity reflects Dailymotion Business’s ambition to connect advertisers, creators, publishers and technology through a more integrated video ecosystem.
With more than five billion monthly video streams, over 400 million monthly video consumers and a network of more than 10,000 media partners, Dailymotion Business combines global scale with audience intelligence to help brands identify opportunities and connect with consumers across an increasingly fragmented media environment. Its Video Without Walls vision reflects an approach to video that extends beyond individual platforms and formats, enabling intelligence, content and advertising to work together more effectively.
Against this backdrop, Le Dîner Sur Mesure offered an opportunity to introduce the company’s new positioning through an experience that reflected its underlying philosophy. Every element of the evening was designed to demonstrate the value of understanding audiences, using creativity and technology to turn individual signals into moments of relevance and connection.
Reimagining How Technology Brands Connect with Their Audiences
As artificial intelligence becomes an increasingly important part of advertising, the challenge for technology companies is to communicate its practical value beyond technical capabilities and product features. For Dailymotion Business, the immersive format offered a way to make its technology more accessible while creating a memorable introduction to the new brand.
By placing guests at the center of the experience, Le Dîner Sur Mesure illustrated how audience intelligence can inspire creative thinking and help deliver interactions that feel more personal. The event also reinforced the importance of human connection within an increasingly technology-driven industry, showing how data and AI can support experiences that resonate with individuals.
For Dailymotion Business, the evening represented more than a celebration of its new identity. It was an expression of the company’s ambition to redefine how brands understand and engage audiences, demonstrating how intelligence can move beyond the screen to become something people can experience firsthand.
Through Le Dîner Sur Mesure, Dailymotion Business brought its vision of Video Without Walls to life, transforming audience signals into an immersive experience that placed people, personalization and meaningful connection at the center of the story.
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