Connected TV isn’t just the future; it’s the present. And we just made it a lot easier to buy.
We’re thrilled to announce a strategic partnership between Dailymotion Pro and TCL FFALCON, the world’s second-largest TV manufacturer. We have integrated their premium CTV inventory directly into our Global Video Exchange, unlocking massive scale for advertisers worldwide.
Why CTV is the New Prime Time
The living room is back, but the rules have changed. Viewers are streaming, not just watching cable. For advertisers, this means the big screen is now addressable, measurable, and programmatic. But accessing high-quality inventory at scale has often been fragmented and complex.
That’s where we come in.
The Power of the Partnership
By plugging TCL’s massive inventory into Dailymotion Exchange, we’re removing the friction. Media buyers now get direct, programmatic access to millions of living rooms globally through their preferred DSPs.
What does this mean for your campaigns?
- Unmatched Scale: Access inventory on millions of TCL smart TVs across key global markets. You’re not just buying ads; you’re buying presence in the modern living room.
- Programmatic Simplicity: No direct deals or complex IOs needed. Buy premium CTV inventory as easily as you buy web video, with the transparency and control of Dailymotion Exchange.
- Premium Context: Your brand appears alongside high-quality content on one of the world's leading hardware platforms. Because your brand deserves better than a random mid-roll.
A Win-Win for the Ecosystem
This partnership is more than just inventory; it's about building a better video ecosystem. For TCL, it means maximizing yield through our competitive demand. For advertisers, it means finding your audience where they are most engaged—leaning back on the couch, watching the big screen.
We are bridging the gap between hardware and ad-tech to deliver outcomes that actually matter.
Ready to take over the living room?The big screen is open for business. Contact our sales team to access TCL inventory today.
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